As a web design Gold Coast company, SurfPacific we know how crucial it is to not only have a website, but have a website that works for your company.
Some of the goals that can be achieved by launching a website include the following:
Far Cheaper and Much More Flexible Than Print AdvertisingThe Internet is extremely different from print advertising. With a website you can change the content at a moments notice and is accessible to customers on a global scale giving your business the potential to grow beyond what you thought possible.
You can use your website to entice people to learn more about your company and potentially open two-way communication between the future clients and a sales person.
Diversify Revenue StreamsA website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory. A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.
Your business can be open 24/7No more turning customers away when its time to close shop, putting up a note saying closed for public holiday, or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for or by online
Offer ConvenienceIt is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
Improve credibilityA website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
Cheap Market ResearchYou can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
About Surf Pacific:Surf Pacific began its operation in 1999 as a web design Gold Coast company. Surf Pacific has then evolved over the years and is now an integrated web and marketing solutions company based in Southport, QLD.
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