12 key attributes of great online writers - Marketing - Web Marketing

12 Key Attributes of Great Online Writers

Expert online writers can help your website to climb to the top of Google. So when youre looking for top results, here are 12 key attributes you should look for in your online writer. And expect nothing less.1. They save you time. Effective writing is labour-intensive and can constrict your schedule. Hiring an online writer allows you to focus on all your other priorities.

2. They meet every deadline. Online writers thrive on meeting deadlines. They complete urgent projects on time. In fact, good online writers always produce work on time.

3. They solve a problem. Good online writes dont promote a technique that boosts PageRank (feature), they promote more traffic (benefit). They dont list facts; they solve problems.

4. They are great researchers. Writing requires fact gathering such as online research, interviews, anecdotes and statistics. Good online writers are experts in obtaining background information.

5. They think of the overall user experience. Information architecture, coding, metadata and design. Your online writer knows what helps users to find and read content.

6. They live and breathe SEO. Online writers know how to deliver high rankings. They know about keyword density, article PR, link-bait all wrapped up in cracking content.

7. They are social media savvy. Facebook, MySpace and Twitter. To take full advantage of Web 2.0, your online writer should know about all the main social sites. In fact, they should be members.

8. Theyre passionate about content strategy. Most content is crap. But content is the web it deserves time and attention. Thats where content strategy comes in. Online writers take up the torch for content strategy they make content matter.

9. They love Google. Google is the most popular search engine by a wide margin. So your online writer will be infatuated with Google. In fact, its probably their default homepage.

10. They give your customers reasons to believe. Great online writers prove your product will perform and they remove risk. Good online writers give your customers confidence.

11. They ask for the sale. If you have something to sell (or an email list to opt in), you have to ask. Explicitly. Online writers know how important this is. Otherwise no one gets paid.

12. They write with reading in mind. Online writers use plain English. They use lists and bullets. They edit a lot. They choose short words, short sentences, short paragraphs. They respect your readers time, which means your readers will be back for more.

Need an expert online writer? Visit or email Tineke is a successful online copywriter who has written for Vodafone, Waitrose, Natwest, Vets4Pets, Southport Tourism and many more.

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