Social Bookmarking is one of the activities done for the search engine optimization purposes. In essence, it is one of the ways to add the pointers to those web resources which are held to be of importance to the internet users. By saving the bookmarks on these resources, you mark the web pages which you would like to refer to again and again. In effect, the web pages which are marked increasingly by different users can imply that these are a lot more important to these users. Therefore, search engines consider these web pages to be of good importance. While this is the real essence of the social bookmarking, the companies providing the SEO services use these social bookmarking Sydney services to improve the rankings of the webpage.
The logic is simple. The more the bookmarks, the more is the importance of that web page in the eyes of search engines. The method of doing the social bookmark is simpler as well. The URL of the web page is submitted to free social bookmarking sites with the relevant tags and categories selection. The submission of the web page profile can be done in hundreds of these sites for the purpose of creating the back links to the website on appropriate keywords. While one page can be submitted to a number of different social bookmarking Sydney sites, there is also a temptation to mark it more than once on a single site. Over-marking of a webpage by one user can create problems since the search engines will dump it into spam. Instead of gaining weight, the webpage may in fact lose weight with the search engines.
The use of social bookmarking, as a part of SEO services rather than the social media optimisation services, is substantially more in recent times. The SEO services providers have found the different ways to go around the IP address issues in the submissions services and have been using the same indiscriminately. The main reason for this use, or rather overuse of these services is because it facilitates faster indexing of the web page by the search engines. Also, it is relatively simpler and inexpensive to do. It is also a medium to drive high traffic to the web page from these resources.
This devious use of the bookmarking service has driven many analysts watching the search engine behavior closely to conclude that the search engines may soon reduce the important level that they give to this method. The critics of this viewpoint hold that the search engines cannot go beyond a point in reducing the importance of this method since this has many useful applications. If SEO services providers use this to take advantage, the more they will use this, the lesser will be the importance.
Since social bookmarking Sydney is a convenient tool in the hands of the SEO companies, it is also being used for bookmarking a lot of other internet resources where they put up their own content for off-page activities.
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