Using an ecommerce web shop and selling online to bring more money to your business.
In 2009, 141 million was spent online in Europe, and this number is forecasted to increase to 190 million by 2014. Average spend per online shopper will rise from 483 in 2009 to 601 in 2014.
These statistics show that people these days like to buy from the comfort from their own home, and for retailers, this opens up massive opportunities. Instead of selling to passing footfall, and residents in your own city, you now have the potential for a global audience.
Having an Commerce website does not mean paying a web design company thousands of pounds to build you a web shop and then paying them to update it for you every time you get new stock. Most decent web design companies can build you a basic online shop for around 700. Obviously for more comprehensive solutions and advanced features, the price will rise depending on requirements.
Whatever your budget is, a good web design company will be able to go though it with you and explain the best way to use your money. There is very good potential of a high ROI (return on investment) so try to give yourself as big a budget as possible. It won't be long until you have got your initial investment back and making a nice profit to add to your overall margins.
Maintenance and updating is easy. A decent ecommerce system will have a "Back Office" admin area allowing you to manage your own stock. Adding/deleting products when you need to, and managing item descriptions and quantities are as easy as A-B-C. You can also use your back office as a stock management tool, enabling you to track all your stock levels and keep an eye on what needs replenished.
Another great feature is that you can access you web shop's back office from any where in the word... Im sure you can see how handy this would be when on holiday, trips away... etc.
The system will also come with a CMS (content management system) built it, so you are able to add additional pages with content other than product pages. These pages are great to use as your "about us", news, promotions, special offers, or any other informational pages you may require. And as with any other CMS, you can add new pages, delete old and out of date ones, and of course edit all content in just a few clicks.
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