After investing a considerable amount of time in the past years creating inbound links for the purposes of web site promotion I have found by trial and error some of the very best and the worst ways to establish back links back to your web page. This article will be focusing on the more effective ways to generate great quality inbound links pointing back to your website or blog site.
There a quite a few ways to construct back links back to your web site, some are beneficial and some are just a waste of effort. Link building takes a great deal of time and energy so you want to get the most for your work in terms of top quality one way links.
One of the best link building techniques that I have used and still use Is creating and submitting completely unique articles. Writing articles especially about stuff you know is very easy, trying to write about a matter that you are not comfortable with is a little harder. Just say for instance you are qualified as a website designer and you want to market your site for a specific set of keywords and phrases that are linked to your line of trade. The simple fact that you have spent all those years training as a web designer will give you the insight and the knowledge about the web design trade thus giving you enough know-how to write a reasonable and useful post on the matter. Now if the same website designer try's to write an article about plumbing, then he or she will definitely struggle, as he or she would not have enough knowledge to write about the plumbing industry.
You do not have to be a technically good author either, as long as your article is relatively well written and readable article sites and other sites will publish your content on their sites. Now for the part that makes all the impact, the link back to your web page. In the body of your post insert a link back to your site ideally using the key phrases that you want to be found for instance "web design Southport" and then hyper-link these words using your web sites url or domain name, simple as that. This will generate a good quality one way back link from the publisher's website pointing straight at your targeted page. All you have to do now is establish as many of these hyper links as achievable for the optimum affect use varied article submission sites for your article submissions.
It is very good practice to differ your anchor text or hyper link text, where I have employed the example "web design Southport" you can also use variations for instance "Southport web design" as your first version and "website design Southport" as your second variant. I use a percentage of 50% for my primary key words, 25% for version number 1 and 25% for alternative number 2. This will produce a selection of back links with varying anchor text pointing back to your website with the main percentage highlighting your main key phrases. The reasons behind this practice of differing your key words are to avoid penalisation for key word spamming by Google and Bing and the other leading search engines.
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