Building a website using a free website builder is just one part of the recipe for success on the internet. You need to build a website that people love to come back to time and time again. This is doubly important if you want to build a commercial website - repeat visitors are the backbone of your business. There are 5 important steps you need to take to create a website that your visitors will love...
You need to answer these 5 important questions before you start working on your website.
Who are you talking to?
Sit down and think this through. Who are the people you want to attract to your website? How old are they, what is their educational background, where do they come from are they male/female, what sort of career do they have, what really interests them etc. etc. The more you know about your audience, the easier everything else will be.
What do you want to say to them?
Target everything you say on your website to what you want to say to your audience. Don't distract them or confuse them with stuff that's not part of your subject matter, don't bore them with long rants about irrelevant subjects. Keep it clear and to the point.
How are you talking to your visitors?
Imagine you visited someone and they started talking to you in a language you didn't understand - you'd want to get out of there pretty quick right? This is where step 1 is so important, if you understand your audience you'll know how they say things - using complex language and long sentences that might appeal to a college professor isn't going to appeal to the average teenager!
What does your site look like?
This is the most difficult or the most enjoyable part of building a website. The days when simple pages of text were ok are long gone. Now people expect a visually appealing website that presents the information in an easy to ready format. This is where you're going to need a good WYSWIG website editor to help you put together your pages in a way that makes them attractive and useful.
How are you going to help people to find your website?
If you've been on the web any length of time, you'll realise that it's a vast place with billions of pages out there. Your challenge is to help your audience to find your website. Where are they likely to be found on the web? You can use a whole range of things to attract them to your website - forums, online articles, banner advertising, blogs, Myspace...
Once you've answered the questions, you're ready to start building your website. If you don't relish the learning curve you'll need to get familiar with HTML, you can download a free WYSWIG editor and get started within minutes! I would recommend you start with a good WYSWIG editor such as My Free Website Builder. You can use it to create your own high quality, professional looking website.
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