You own a growing real estate business and you feel a professionally developed and marked website would help you grow your business manifold. These tips would help you pick up the right company for your website design.
How do you make a good choice when setting out to choose a website design and online marketing company for your real estate business? There is a big party of companies out there, all claiming to be 'experts' on web development and marketing. Picking up one of these to assign work is an uphill task. Testing these companies on a few parameters would help you:
Profile and Experience
The company you select for developing your real estate website should first and foremost be a company with specialization in website development and online marketing. And if it has worked on realtor websites, it is sweets with the sugarcane. You should ask them straightforward how long they have been in the business, and how their experience would benefit you. The major service the company offers should also be considered for there are several companies which dabble in web site design and marketing but treat it as their supplement work. Your company should specialize in website development and online marketing - this is what it should do. This is all it should do.
Cost
Your money is valuable. Choose a company which offers value for your money. Be sure that the level of work the firm grants corresponds its pricing. Some firms tend to charge exorbitant amount for their services. Check in the market what do other companies charge for the same package. It is always better to check properly before you go with the task. Ask the company to slide down its prices if you think these are just too much.
Customer Service
This is an important parameter for selecting your company. Apart from professional design and affordable pricing, the firm must provide proper customer service. Inquire with them what level of customer service they would provide: e-mail, phone, chat etc. You must receive timely responses to your queries and get necessary support in negotiating with problems that might arise when the website begins running.
The SEO Factor
Your website must not only have a professional design but it should be search engine friendly too. Ensure that the company of your choice creates an SEO friendly product for you. SEO is much more than putting a few meta tags and keywords. If necessary, have a face-to-face meeting with an experienced SEO professional before you sign the contract with your company. An in-length discussion would help you understand SEO requirements of your prospective web site.
Check References
Prepare shortlist of your prospective web design companies and shoot them mails asking for references. People with good market reputation will have no qualms in providing you with these. If some hesitate, just put them aside. Call their past clients and ask if the design firm adhered to deadlines, accommodated their requests, was responsive to suggestions and questions, fixed problems promptly and worked within the original budget. The exercise would give you an idea what the company is really worth.
Future Issues
During the past decade, a multitude of web design firms have emerged. Some sustained themselves, others faded. Though you can never predict with full surety whether the firm would be functioning in future, but an informed guess would help. If you want to build a long-term relationship, ask them what they plan for their future. Also ask whether they would accept payment in stages or they want most of their payment up front. Firms which are not willing to link their earnings with what they deliver are least likely to be friends for long.
When surfing the web for developers for realtor websites, be choosy. It would help you get a good deal.
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