Do you know the critical attributes of a good small company web site design? If you're a small company owner you should know the answers to this question otherwise you may be missing out on a lot of on-line revenue and not be realising the complete potential of your web site investment decision. So in case you're unclear about the answer, here are five features your small business web site should have!
Search Engine Optimisation
Your web site ought to be optimised for the search engines to ensure that potential customers can actually find your website. There's completely no point in investing cash on a web site design if it is not going to be visible in the search engines. A great web developer is going to know this, and will consequently ensure that the phrases potential clients are most likely to type in when looking for your goods and services, are located around your web pages. There are specific locations on your web site where these key phrases should be found. If they're not, then you'll not prosper in the search engines. So do you know what key words your customers use to discover businesses like yours and if so are they situated around your web pages?
Fantastic Headline
So frequently I visit small company web sites and the headline says 'welcome to our site'. Your home page headline is your opportunity to capture your visitors attention just before they click off to another website. Consequently you should use it to make your visitors a unique offer that will capture their eyes and attract them in to your site. Take a look at your own headline and think about whether or not it provides you a great motive to remain on your website any longer than just a couple of seconds.
Lead Generation
All good business web sites should try and record the e-mail address of their visitors so that they are able to sell to them in the long term. In fact lead capture ought to be the main function of your web site. Once you have their details you are able to sell your products and services to them over and over repeatedly! Do you have an optin field on your web pages that promises your visitor something in return for their e-mail address? If not you are getting left behind big time!
Ease-of-use
Is your site simple? There's nothing more annoying than when a web designer gets over excited with their own abilities and designs a website which takes ages to load. If your site has some flash launch page or needs a long time to load on your screen, you are impressing no one other than your self and in reality just surrendering clients.
Customer Focused
Finally, does you web content handle your customer's needs or tell them about how great you and your services are? Most small business websites do the latter! Potential customers are not primarily interested in you, they want to know rapidly what you have to provide them that will make their life much better, and how you're going to do it better than your competitors. So browse your web pages and see if they are written around you or your clients requirements.
At small business web design we try and embrace all of the features above in to our client's web designs, yet very few web design 'experts' do the same, they are more thinking about showing off their design abilities which you're being charged for!
iAutoblog the premier autoblogger software
Tidak ada komentar