A small business requires small business web design. It certainly doesn't need grey suit and red tie web site design
A great number of small enterprises completely misunderstand the reason for developing a web-site. They realize the internet is such a major part of everyone's life and so they rush to get a web site up without ever considering why. So no real consideration is given to the function of their website design.
The function and design must serve a measurable result. A specific purpose.
Typically their idea of small business web design is to try to create a web site which gives the impression of being a large company. The challenge with that is you don't have large corporate marketing budgets. Or significant corporate personnel to deal with keeping up the appearance.
And you're not focusing on your ideal client, you're just assuming being big must be a good thing.
Having sophisticated images which make the owner feel great but do absolutely nothing for your website visitors may well gain you a design prize In your day dreams! But it isn't likely to get you any sort of marketplace credibility. Or earn you any new customers.
So permit me to clear aside the distractions and unveil to you...
...just what exactly your small business web site design really has to be focused entirely on.
Are you ready for this?
Here we go....
The sole purpose of any small business web site is SALES.
Your web site is a sales tool.
It's a part of your entire sales operation. An element of the your full sales system.
So small enterprises web site design is targeted on one issue only.
Optimizing sales revenue.
Fully grasp this and you will be now in the business of generating profits, not in the business of getting design accolades.
So consider all of the components which are required to maximize revenue.
From developing rapport to creating believability.
Your small business web site design is required to encompass these elements.
From developing a relationship with each of your leads, to providing them with a formidable reason to purchase at this instant.
Your small business web design needs to focus on these critical elements too.
Yes, style performs a potent role in credibility. Stanford university outlined that within a research program.
But it's design with a purpose, not just fancy graphics for fancy graphics sake.
So what exactly is your current sales model?
Since this is exactly where your small company website design starts.
Exactly how will your website give these potential customers grounds to put their trust in you?
How will it deliver a unique compelling benefit to them?
Exactly how will it compel them to purchase your package?
And then to purchase it today?
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